The Qube Exchange

At Propertyqube, we try to understand our own needs as consumers (buyers, sellers and renters) in order to build a platform that empowers agents and other real estate professionals to do their best work. To do this, we ask ourselves, our friends and our families: “What would be the ideal experience with an agent?” We seem to be zeroing in on an interesting idea. It’s simple. But we think its value will prove immeasurable.

Buyers and sellers want an agent that’s willing to guide them, not just through the transaction, but throughout their PropertyLife. This continuous value that consumers want isn’t satisfied with post cards, magnets, calendars, or mass emails to an entire database of past clients.

The Client Funnel above can be used to understand what makes some agents fulfill this need while others fall short. It illustrates the ideal process for building a strong and loyal base of past clients. On the right side are strategies agents use to reach success in each phase of the process. To achieve the type of client loyalty that drives referrals and repeat business, agents must focus on nurturing their connections and maintaining contact. The image is a funnel for a reason – some clients are lost as they move further down – so the funnel narrows. Successful agents have no problem moving clients into the green “Purchase/Sale” phase. But the “Loyalty” phase is much more challenging. The goal is to nurture contacts and past clients well enough to expand, or increase the number of clients, in that last “Referral, repeat” phase.

This is what makes us most excited about our offering at Propertyqube. Our goal is to build a community that allows agents to stay in contact – not just beyond the sale, but also beyond those refrigerator magnets, calendars, and mass emails. In the near future, agents will use Propertyqube to deliver real, meaningful value throughout their clients’ PropertyLives. We intend to be at the forefront of empowering agents to provide the ideal client experience.

So what should agents do now in order to gain the most value from our community? Don’t just join! Invite your past clients and stay tuned as we announce new valuable features in the coming weeks.